Australian Open partners with DeRUCCI



 

DeRUCCI Sponsors Australian Open 2019

image showing tennis court  

A global leader in healthy sleep solutions, DeRUCCI is proud to announce that is the official home furniture and bedding partner of the Australian Open 2019.

 

Asia-Pacific's premier tennis tournament is returning to Melbourne Park from 14 to 27 January 2019 for another two weeks of world-class events and entertainment. Next year's tournament is expected to break all previous attendance records, attracting passionate tennis fans from all over the region and further afield.

 

“We are delighted to partner with DeRUCCI, a premium furniture and bedding brand with strong ties in Asia and the rest of the world,” said Australian Open Tournament Director, Craig Tiley. “We look forward to this new partnership coming to life over the coming months.”

 

DeRUCCI was chosen based on the quality of its designer furniture range and for its extensive global reach, with stores in 20 countries including a number of Asian territories. China and other Asian markets are increasingly important for the Australian Open, with this year's events seeing a 38% increase in Chinese attendees and a 20% increase from Asia overall.

 

What to expect in 2019

 

2019 is promising to be another record-breaking year for international tennis, and the Australian Open will kick things off in style. The top 100 men and top 100 women tennis stars will take to Melbourne's iconic blue courts to compete in the year's first Grand Slam titles.

 

Confirmed for 2019 are reigning champion Roger Federer – who won his 20th Grand Slam in Melbourne back in January – as well as the legendary Serena Williams, Andy Murray, Novak Djokovic, Naomi Osaka and Australia's own Ash Barty, among other established and rising stars.

 

Tickets are now available on the official Australian Open website, with early bird pricing discounts until Friday 30 November 2018. A record 743,667 fans attended last January's events, and with a packed schedule of events including Kids Tennis Day and live music, 2019 looks set to be even bigger.

 

About DeRUCCI

 

Founded in 2004, DeRUCCI has grown into one of the world's leading luxury furniture retailers, combining modern Italian style with innovative solutions designed for optimal sleep health and comfort. The company invests heavily in research and development to offer tailored solutions for improved ergonomic support and a better sleep.

 

DeRUCCI's designers worked with French TRECA and the Catholic University of Leuven in Belgium to develop the unique TS Sleep System for bedroom furniture. This technology uses state-of-the-art digital analysis to design the ideal luxury mattress for any individual based on their weight, body shape and pressure point distributions.

 

DeRUCCI's president, Mr Yao Jiqing, said, “We are pleased to partner with the Australian Open – such an iconic sporting event in the Asia-Pacific region.

 

“Sleep is integral to everyone's daily routine and particularly athletes. Our brand new partnership with the Australian Open will showcase our brand to tennis and sporting fans across the world who are looking to experience a healthy sleep system like DeRUCCI.”

 

DeRUCCI has more than 3,600 locations in 20 countries, including mattress stores in Sydney, Melbourne, Brisbane, Perth and other parts of Australia. Find your nearest showroom.